The term “customer relationship management” (CRM) often creates visions of enterprise-level solutions comprised of individual applications for sales, marketing, customer service, training, performance management and more—each with its own user interface, standing isolated from all other CRM applications. These “solutions” are often difficult to manage, intimidating to use and expensive to maintain.

Today, users can break free from these conventional thoughts about CRM and envision an all new way to enhance customer satisfaction and foster customer loyalty, while boosting employee productivity, streamlining management and lowering costs. Users can choose a complete, affordable CRM solution from HP and Microsoft® that’s not only easy to implement, but easy to manage, as well.

Improved CRM solutions from HP and Microsoft are built on the following:

• Microsoft Dynamics CRM – Empowering every employee to function at optimal productivity levels, deliver high-quality services and respond quickly to customer questions; Users can trust Microsoft Dynamics CRM to provide all the features they need to meet these requirements, at a price they will enjoy.
• Marketing – customer segmentation, campaign planning and execution, data extraction and cleansing, analytics and reporting, marketing/sales collaboration tools, information-sharing portals
• Sales – lead and opportunity management, account and contact management, territory management, forecasting and sales analytics, offline and mobile device access, quick access to products, pricing and quotes
• Customer service – account and contact management, case and interaction management, knowledge-base management, service scheduling, workflow across teams and groups, service reporting and analytics

• HP BladeSystem – Designed specifically for midsize organizations with big compute and storage needs, HP BladeSystem is an “infrastructure in a box” that enables users to build vital business solutions that are more affordable, take less time to maintain, use less power and are ready to grow right along with your organization. Benefits of HP BladeSystem include:
• Hassle-free management
• Versatility and flexibility to fit changing business needs
• Built-in redundancy to protect data
• Affordability to buy, own and operate
• Energy-efficiency to meet green initiatives

• HP ProLiant servers – Helping users run with confidence; Organizations around the world trust HP ProLiant technology to drive greater efficiencies in their data centers, while helping them exercise greater insight and control over their systems. Users can achieve a more efficient IT environment with HP ProLiant servers because they’ll need fewer resources to do more work. HP ProLiant technology offers:
• Cutting-edge energy efficiency to minimize operational costs and maximize the resources in the data center
• Pervasive insight into the business environment and control of systems
• HP Insight Control Environment for total control of the computing environment, as well as maximum flexibility to expand as the business grows
• Broad set of management tools and standards, so users can gain operational transparency for 24x7 system monitoring

• HP StorageWorks EVA – powerfully simple enterprise-class storage for midsize customers; affordable and virtualized storage with a low entry price and a low total cost of ownership; reliable and available, based on a proven and trusted architecture
• HP StorageWorks Modular Storage Array (MSA) – flexibility to start small and migrate drives and enclosures into larger configurations; increases server capacity; modular design enables expansion
• StorageWorks All-in-One (Ai) – offers the benefits of multiple storage products in a single solution with radically simple management; uses industry-standard HP ProLiant and Microsoft building blocks to reduce total cost of ownership; provides integrated data protection and hardware redundancy, backed by HP and our partner community
• StorageWorks Ultrium 448c Tape Blade – ideal solution for HP BladeSystem c-Class customers who need a data protection solution but are not connected into a storage area network (SAN); provides direct-attach data protection for the adjacent server and network backup protection for all data within the enclosure